EXTREME BRANDS 

CONCEPT + DESIGN

EXTREME BRANDS worked with multiple northwest companies to help market thier products to the active northwest consumer.  Something clever helped create a variety of materials from postcards to posters. something clever also designed the portacope logo


DISCOVERY ISLAND KAYAK POSTCARDS

EXTREME BRANDS WANTED A MEMORABLE TAKE-AWAY FROM THEIR SEA KAYAK AND CAMPING EXCURSIONS. THEY HIRED SOMETHING CLEVER TO CREATE A TEMPLATE THAT COULD BE UPDATED FOR EACH TRIP WITH CUSTOMIZED PHOTOS. AFTER THE TRIP WAS OVER POSTCARDS WERE AVAILABLE FOR TOURS TO SEND OFF UPON THEIR RETURN. 


PORTACOPE PRINT AD / EVENT POSTERS

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THIS POSTER WAS DESIGNED FOR A CAMPAIGN WITH THE THEME "REVOLUTIONARY TACTICS". TO COMMUNICATE THE REVOLUTIONARY THEME, THE LOGO WAS ADAPTED TO CREATE A NEW MARK TO ADD TO THE DESIGN. THE SKATER FROM THE ORIGINAL PORTACOPE LOGO WAS ADDED TO THE SICKLE PORTION OF THE FORMER SOVIET UNION'S HAMMER AND SICKLE SO THE SKATER WAS SHREDDING THE SICKLE.
 

TO SPREAD THE WORD ON PORTACOPE EVENTS WERE HELD THROUGHOUT PORTLAND AND IN OTHER LARGE METROPOLITAN AREAS. THE FINAL POSTER WAS PRINTED FULL COLOR WITH A SPOT TO FILL IN THE DATE AND TIME OF THE NEXT DJ + DEMO EVENT. ADDITIONAL POSTERS WERE DESIGNED WITHOUT THE WHITE BOX TO BE USED FOR GENERAL PROMOTION.


EXTREME POSTCARDS

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THESE POSTCARDS WERE DESIGNED IN COOPERATION WITH PORTACOPE AND SKI RESORTS. IT WAS DESIGNED AS A FREE CARD THAT COULD BE GIVEN OUT AT THE RESORTS. IT WAS FREE PUBLICITY FOR THE RESORT ALONG WITH WORD-OF-MOUTH ADVERTISING HIGHLIGHTING PORTACOPE.

THE DESIGN INSPIRATION BEHIND THESE POSTCARDS WAS TO HAVE AN EXTREME LOOK, WHILE STILL REPRESENTING THE RESORTS. THIS DESIGN STYLE WAS GIVEN TO EACH RESORT TO ESTABLISH A VISUAL LINK FOR PORTACOPE, WHILE STILL GIVING BOTH HEAVENLY AND HOODOO DIFFERENTIATED LOOKS.