BRAND IDENTITY

BRANDING AND LOGOS FROM VARIOUS CLIENTS

AFTER FIVE WONDERFUL YEARS, THE OWNERS OF GALLERY 903 DECIDED IT WAS TIME FOR A REBRAND. ALONG WITH THE STRIKING NEW LOCATION, GALLERY 903 HIRED SOMETHING CLEVER TO REDESIGN THEIR MARK AND BRAND TO FIT THE NEW, MORE MODERN LOCATION.

THROUGHOUT THE PROCESS SOMETHING CLEVER WORKED CLOSELY WITH BOTH OWNERS TO HONE IN ON THE LOOK AND FEEL THAT THEY WANTED THEIR NEW SPACE TO PROJECT. 

WE OPTED FOR A MORE MINIMALIST LOOK CREATING A SLEEK NEW LOOK THAT WORKED WITH BOTH MODERN AND TRADITIONAL ART PRIOR COLOR WAYS FEATURING CREAMS AND TAWNY BROWNS WERE REPLACED WITH VARIATIONS OF GRAY. THE FINAL MARK GAVE THE GALLERY MULTIPLE OPTIONS FOR ITS USE WITHIN THEIR BRAND ENVIRONMENT.

THE RECYCLED
RAIN PROJECT

Since its founding in 2011, The Recycled Rain Project has been dedicated to its mission to increase awareness of local artists and to engage and educate the community on water issues. 

THIS MARK WAS CREATED FOR A PROJECT THAT BROUGHT TOGETHER WATERCOLOR ARTISTS AND CHALLENGED THEM TO PAINT ONLY USING RECYCLED RAINWATER. THE SILHOUETTE OF THE RAINDROP WITH THE BRUSH SILHOUETTE ATOP WAS A GRAPHIC WAY TO SHOW THE CONCEPT OF THE PROJECT.

THE braND DESign helps inform a design metric that changes yearly. 

NIKE / DIRK

THIS LOGO WAS CREATED FOR A PERSONAL SHOE OF NBA ALL-STAR DIRK NOWITZKI OF THE DALLAS MAVERICKS. HE WANTED SOMETHING VERY SIMPLE THAT WOULD STAND OUT AND INCLUDED HIS FIRST NAME AND HIS NUMBER. 

the color ways were already predetermined by the maverick's team colors. 

the design of the mark was inspired by dirk's love of his c-class mercedes (the steering wheel in particular) and the clean lines of his fender stratocaster guitars. 

THE applied mark image CAPTURES DIRK LACING UP HIS SIGNATURE SHOE WITH THE LOGO ON ESPN.

CHEHALAM RIDGE 

chahalam ridge approached something clever to help complete their brand identity. 

the owners wanted a look that was Inspired by the bed and breakfast's sweeping forest and valley views.

ultimately an illustrated  mark with a lone doug fir a ridge was chosen.

ALPINE MORTGAGE

WHEN ALPINE MORTGAGE WAS IN ITS SECOND YEAR IT WAS EXPANDING RAPIDLY AND NEEDED A STRONG MARK TO MAKE IT'S LOOK MATCH ITS BUSINESS SUCCESS. WHILE TAKING CUES FROM THE ORIGINAL LOGO, THIS MARK WAS DESIGNED WITH A CLEAN MODERN LOOK THAT GIVES THE OUTLINE OF A MOUNTAIN, A TREE, AND IN THE NEGATIVE SPACE, AN "A".

LOGO DESIGNS

ADDITIONAL LOGO designs created by something clever creative.