BRAND IDENTITY

something clever offers a variety of branding options from logo design to a comprehensive identity strategies for companies of all sizes. 


BRAND IDENTITY SYSTEMS


GALLERY 903

After interviewing both owners about their expectations for their brand we began building a new brand board.

Inspired by the new white walls and floors Something Clever sought to create a modern and airy mark that could stand alone and work with supporting text. 

The design that emerged has a sharp, crisp look, with a smooth internal flow. Integrated with this design was a minimalist brand design strategy that refocused the gallery message. 



THE RECYCLED
RAIN PROJECT

Since its founding in 2011, The Recycled Rain Project has been dedicated to its mission to increase awareness of local artists and to engage and educate the community on water issues. 

THIS MARK WAS CREATED FOR A PROJECT THAT BROUGHT TOGETHER WATERCOLOR ARTISTS AND CHALLENGED THEM TO PAINT ONLY USING RECYCLED RAINWATER. THE SILHOUETTE OF THE RAINDROP WITH THE BRUSH SILHOUETTE ATOP WAS A GRAPHIC WAY TO SHOW THE CONCEPT OF THE PROJECT.

THE braND DESign helps inform a design metric that changes yearly. 


Dirk


NIKE / DIRK


THIS LOGO WAS CREATED FOR A PERSONAL SHOE OF NBA ALL-STAR DIRK NOWITZKI OF THE DALLAS MAVERICKS. HE WANTED SOMETHING VERY SIMPLE THAT WOULD STAND OUT AND INCLUDED HIS FIRST NAME AND HIS NUMBER. 

the color ways were already predetermined by the maverick's team colors. 

the design of the mark was inspired by dirk's love of his c-class mercedes (the steering wheel in particular) and the clean lines of his fender stratocaster guitars. 

THE applied mark image CAPTURES DIRK LACING UP HIS SIGNATURE SHOE WITH THE LOGO ON ESPN.


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CHEHALAM RIDGE 

chahalam ridge approached something clever to help complete their brand identity. 

the owners wanted a look that was Inspired by the bed and breakfast's sweeping forest and valley views.

ultimately an illustrated  mark with a lone doug fir a ridge was chosen.


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ALPINE MORTGAGE

WHEN ALPINE MORTGAGE WAS IN ITS SECOND YEAR IT WAS EXPANDING RAPIDLY AND NEEDED A STRONG MARK TO MAKE IT'S LOOK MATCH ITS BUSINESS SUCCESS. WHILE TAKING CUES FROM THE ORIGINAL LOGO, THIS MARK WAS DESIGNED WITH A CLEAN MODERN LOOK THAT GIVES THE OUTLINE OF A MOUNTAIN, A TREE, AND IN THE NEGATIVE SPACE, AN "A".

 


LOGO DESIGNS


samples of logo designs created by something clever creative.