REGIMEN BRAND BOOK + TEE DESIGN
CONCEPT + DESIGN
THIS IS SAMPLE OF THE BRAND DIRECTION BOOKLET CREATED FOR THE MARINE-LICENSED ATHLETIC CLOTHING LINE REGIMEN. THIS BOOKLET CONTAINS SUGGESTIONS ON BRANDING RESEARCH AND STRATEGY AS WELL AS SAMPLES OF GRAPHIC TEES THAT WERE DESIGNED BY SOMETHING CLEVER. REGIMEN DONATES A PORTION OF THEIR PROFITS TO MARINE CHARITIES. WITHIN THE TARGET MARKET WE BROKE DOWN THE MARINE CONSUMER INTO 3 PROFILES THAT BUILT A REPRESENTATIONAL SHARE OF THE TARGET MARKET. ONCE BROKEN DOWN INTO GRAPHIC, SPORT AND TECH, DESIGNS WERE MADE BASED ON THAT TYPE OF CONSUMER.
THE COVER PAGE OF EACH PROFILE HAD A THEME THAT VISUALLY DESCRIBED THE CONSUMER AND PAIRED ALONG WITH OUR A CORRESPONDING GRAPHIC CHOICES.. EACH SILO STYLE FEATURED A LARGE PHOTO OF THE TARGET CONSUMER AS WELL AS A CONSUMER BREAKDOWN STATEMENT. COMPETITOR SAMPLE AND, OF COURSE, A SAMPLE OF THE GRAPHIC TEE DESIGNS.
AS PART OF THE BRANDING BREAKDOWN, 6 BADGING SUGGESTIONS WERE MADE TO WORK WITH THE PRE-EXISTING LOGO. EACH OF THE BADGES WERE FEATURED THROUGHOUT THE TEE SHIRT DESIGNS AND WITHIN MULTIPLE PROFILES CREATING CROSS-OVER BRAND CONNECTIVITY .
REGIMEN TEES
AS PART OF THE BRAND STRATEGY SAMPLE TEE SHIRTS WERE DESIGNED TO sHOW THE NEW BRAND DIRECTION APPLIED. BELOW ARE THE SAMPLES THAT WERE SELECTEd.
THIS TEE DESIGN WAS PART OF THE TECH CATEGORY THAT WAS INSPIRED BY BRANDS SUCH AS POLO. THE SIMPLE LAYOUT ACCENTUATED BY THE WRAP AROUND LENDS TO A UNEXPECTED AND EYE-CATCHING DESIGN.
THIS DESIGN (ALSO IN THE TECH CATEGORY) TOOK SOME THROW BACK INSPIRATION FROM THE TENNIS SHIRTS OF THE EARLY 90'S AND ADDED A MODERN TWIST. KEEPING WITH SLEEK LINES AND ANGLES THIS OPTION DELIVERED A MORE TECHNICAL FEEL.
THIS TEE DESIGN WAS PART OF THE GRAPHIC CATEGORY THAT WAS INSPIRED BY BRANDS SUCH AS PUMA. A HEAVY GRAPHIC PATTERN WAS DESIGNED TO CREATE AND IMPLIED CAMMO LOOK.
THIS TEE DESIGN WAS PART OF THE SPORT CATEGORY THAT WAS INSPIRED BY BRANDS SUCH AS NIKE. NOTE THE LARGE BOLD PRINT AND STATEMENT WITH A CLEAN AND SIMPLE LAYOUT.