package DESIGN + CHARACTER DEVELOPMENT
Radz are candy dispensers / toys that were designed to be a modernized version of the pez disperser.
before their product launch radz brands HIRED SOMETHING CLEVER TO REVAMP THEIR brand PACKAGINg. Blister packs (Containing candy) and hang tags were both created allowing vendors to order a hanging product (for larger RETAILERS) or a stand-alone box with hangtags for point-of-purchase sales. Refill packs were also designed.
for their second series radz consulted with something clever to help create their newest characters. through consumer trends and research five new characters were developed as part of the radz family.
RADZ CHARACTER PACKAGING
RADZ HANG TAGS
RADZ CANDY PACKAGING / REFILLS
CHARACTER DEVELOPMENT + DESIGN
RADZ SERIES II PITCH
RADZ OFFERED SOMETHING CLEVER THE OPPORTUNITY TO CREATE CONCEPT CHARACTERS FOR ITS SERIES II LINE. MEET ALEXIS (ALEX) THE DIVA, MIX MASH THE D.J., JAXON (JAX) THE SPORTS NUT, SPLAT THE ARTISTIC ONE AND TECH THE COMPUTER WHIZ OF THE BUNCH!