NIKE PRODUCT BOOKS
CONCEPT + DESIGN AS NIKE EMPLOYEE
While working for nike, something clever created a new system of marketing books that assisted the core performance marketing team in their quarterly pitches for internal buy-ins. THE OVERALL USE OF THIS BOOKLET WAS TO ALLOW DESIGNERS AND MARKETERS TO SOLICIT INTERNAL FEEDBACK FROM INTERNAL SOURCES. EACH BOOKLET WAS DESIGNED WITH A RATING SYSTEM AS WELL AS A PERFORATED BACK PAGE THAT COULD EASILY BE REMOVED AND RETURNED TO THE MARKETING DEPARTMENT.
each season was defined with an over arching marketing theme which became the starting point for the design of each seasonal product book.
NIKE ELEVATE PRODUCT BOOK
NIKE ONE SWOOSH
NIKE CORE FALL X
One swoosh fall 10 powerpoint
NIKE CORE LIGHTWEIGHT +
NIKE CORE SIGNATURE FOOTWEAR
Specialty marketing booklet
This booklet was created to make the pitch to give dallas maverick's star dirk nowitzki his own signature shoe within the core performance silo. along with the booklet a take away was designed.