NIKE PRODUCT BOOKS

CONCEPT + DESIGN AS NIKE EMPLOYEE

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While working for nike, something clever created a new system of marketing books that assisted the core performance marketing team in their quarterly pitches for internal buy-ins. THE OVERALL USE OF THIS BOOKLET WAS TO ALLOW DESIGNERS AND MARKETERS TO SOLICIT INTERNAL FEEDBACK FROM INTERNAL SOURCES. EACH BOOKLET WAS DESIGNED WITH A RATING SYSTEM AS WELL AS A PERFORATED BACK PAGE THAT COULD EASILY BE REMOVED AND RETURNED TO THE MARKETING DEPARTMENT.

each season was defined with an over arching marketing theme which became the  starting point for the design of each seasonal product book. 


NIKE ELEVATE PRODUCT BOOK

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NIKE ONE SWOOSH 

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one swoosh Summer front and back cover [flat] 

one swoosh Summer front and back cover [flat] 


NIKE CORE FALL X 

one swoosh fall 10  front and back cover [flat] 

one swoosh fall 10  front and back cover [flat] 

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One swoosh fall 10 powerpoint


NIKE CORE LIGHTWEIGHT + 

Core Performance Light Weight plus booklet - Spring 10

Core Performance Light Weight plus booklet - Spring 10


NIKE CORE SIGNATURE FOOTWEAR

Specialty marketing booklet

This booklet was created to make the pitch to give dallas maverick's star dirk nowitzki his own signature shoe within the core performance silo. along with the booklet a take away was designed.
 

dirk booklet cover [ flat] 

TAKE AWAY SHEET. Logo also designed by sara sjol 

TAKE AWAY SHEET. Logo also designed by sara sjol