NIKE ROAD TO A BILLION – INSTALLATION DESIGN
CONCEPT + DESIGN + PHOTOGRAPHY
THE “ROAD” THEME. A SEQUENTIAL 14 PANEL DISPLAY FEATURING THE HISTORY OF CORE PERFORMANCE.
INTERSPERSED IN THE PANELS WERE DISPLAY CUBES THAT FEATURED PRODUCT AND INNOVATION. AT THE BASE OF EACH CUBE WAS A DIFFERENT SURFACE SUCH AS PAVEMENT, GRASS OR HARDWOOD. IN THE CENTER OF THE DISPLAY WAS THE BEST PRODUCT FROM THE DURATION OF THE CORE PERFORMANCE CATEGORY. EACH OF OUR BEST SELLING-MODELS OF BOTH MEN'S AND WOMEN'S SHOES WERE ON DISPLAY. THIS EXIBIT WAS SEEN BY APPROXIMATELY 1,000 EMPLOYEES FROM ALL OVER THE WORLD.
